A well-crafted marketing plan is what sets you apart from your competitors. The purpose of this guide is to give you a process for conducting research, developing a marketing plan, and determining measurement metrics geared towards attracting and retaining customers.
Here's a quick look at what we will be covering in the Marketing Research and Strategy Ebook:
- Research
- Internal Stakeholder Meeting
- Buyer Persona Research
- Content Inventory and Audit
- Categorized Keyword Research
- Competitive Analysis
- Strategic Plan Outline
- Core Content Strategy
- Message and Themes
- Content Marketing and SEO Plan Outline
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